Recruitment marketing–value–based language in recruitment TRAINING AGENDA Section 1: Building a positive image during the recruitment process How AIDA can facilitate the entire recruitment process The recruiter in the role of salesperson - introducing the company and the position Communication with the candidate aimed at designing positive impressions How to encourage participation in the recruitment process – first contact Sharing feedback Clarifying doubts Section 2: How to ask and answer to explore candidates’ needs Questioning techniques to explore the real needs Typical and unusual questions from candidates and how to address them Section 3: Tailoring communication to the candidate using value – based language Individual approach to candidate Exploring the needs and motivations of each type of candidate Communication and persuasion techniques How to sell an offer to a specific candidate type Section 4: The demanding candidate – how to manage them The challenging candidate – how to recognize and manage How to deal with candidates' objections How to deal with emotions - the candidate's and your own
